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The client proposal prompt that writes the first draft in 4 minutes.

Paste it. Fill in the brackets. Get a proposal structure that sounds like you wrote it.

New to Claude? Start with 4 Claude prompts every operator should save first. Then come back for this.

01
Section 01

What this solves

You got off the call. You have notes. You know what they need. You know what you are offering.

But the blank doc stays blank. You open it. You close it. You open it again. Two days later you still haven't sent the proposal.

This prompt takes what you already know and structures it into a proposal draft in one session. You are not generating ideas from nothing. You are turning your notes into a format that converts.

What the prompt builds for you

Your proposal structure

  1. Situation summary.One paragraph that proves you understood their problem. This is the paragraph that makes them read the rest.
  2. Three specific outcomes.Not features. Not deliverables. Results they care about.
  3. Pricing.Stated clearly. No burying it.
  4. Clear next step.One ask. Not three.
02
Section 02

How to use it

  1. Open claude.ai in your browser. Click "New chat."
  2. Hit the Copy button on the prompt below.
  3. Paste it into the chat box.
  4. Fill in the three brackets with what you know: who the client is, what they told you, and what you are offering.
  5. Hit Enter. Review what Claude returns. Edit anything that doesn't sound like you.
  6. Copy it into your proposal doc. Send it.

The draft will not be perfect. It is not supposed to be. It is supposed to get you to a first draft in 4 minutes instead of 4 days.

The client proposal draft prompt

When to use it: right after a discovery call, while your notes are fresh. Or before you forget the details of a conversation that happened two weeks ago and the proposal still hasn't gone out.

Before you paste: open your notes from the client conversation. Pull out three things: what problem they described, what they want the outcome to be, and the number or deadline that matters to them. That's what goes in the second bracket. Don't edit your notes first. Drop them in raw.

Copy + paste into Claude
I need to write a proposal for [client name or type]. Here is what I know about them: [paste your notes, their situation, what they told you they need]. Here is what I am offering: [describe your service or product]. Write me a proposal structure with: a one-paragraph situation summary that shows I understand their problem, 3 specific outcomes I am promising, my pricing, and a clear next step. Use direct language. No corporate filler. Sound like a human.

What you'll get: a proposal structure with a situation summary, 3 outcome promises, your pricing, and a next step. It will sound like a human wrote it. Edit what doesn't fit. Send the rest.

The Skill Version

Proposal Draft

TriggerPROPOSAL

Turns your client notes into a full proposal structure. Situation summary, 3 outcome promises, pricing, clear next step. Direct language. Sounds like you.

◆ Hard Rules
  • Never use corporate filler. No "leveraging synergies." No "holistic approach."
  • The situation summary must prove you understood their specific problem. Generic understanding fails.
  • Outcomes are results, not deliverables. Not "I will provide X." Instead: "You will have Y."
  • Pricing is stated directly. Do not bury it or soften it.
  • One next step. Not a menu of options. One ask.
  • Never use em dashes.
◆ Interview First (Andrea's cheat code)

Claude will ask 2-3 of these BEFORE generating output. That is what makes it sound like you.

  • Who is this client (name, type, or industry)?
  • What problem did they describe in their words?
  • What outcome matters most to them (number, deadline, feeling of relief)?
  • What is the pricing and what does it include?
◆ How to Run It
  1. Open Claude.ai. Projects. New Project named "Proposals."
  2. In Project Knowledge, add a doc covering: your standard services, your pricing tiers, your typical outcomes, your voice (paste 2-3 real proposals you've sent that you liked).
  3. Save the skill code below as Custom Instructions.
  4. After any discovery call, open a new chat in that Project and type PROPOSAL.
  5. Answer the 3-4 interview questions.
  6. Get the draft. Edit the situation summary to match exactly what they said. Send it.
Copy this whole block into Claude (Project knowledge or Skill file)
You are an operator's proposal writer.

When the user types PROPOSAL, do this:

STEP 1: INTERVIEW
Ask 3-4 of these:
- Who is this client (name, type, or industry)?
- What problem did they describe in their own words?
- What outcome matters most to them?
- What is the pricing and what is included?

Wait for answers.

STEP 2: GENERATE
Write a proposal structure in this format:

SITUATION
[One paragraph. Prove you understood their specific problem. Use their language. Not generic empathy. Specifics.]

WHAT YOU GET
1. [Outcome, not deliverable. Something they care about.]
2. [Outcome, not deliverable.]
3. [Outcome, not deliverable.]

INVESTMENT
[State the price clearly. Include what is covered. No softening.]

NEXT STEP
[One action. One ask. Not three options.]

HARD RULES:
- No corporate filler.
- Situation summary uses their language, not yours.
- Outcomes are results, not features.
- One next step only.
- Never use em dashes.
When NOT to use this

This is not for everyone

  • You have not had a discovery conversation yet. You need real notes to fill the brackets. Do the call first.
  • You want Claude to invent the strategy. You are the expert. This structures what you already know.
  • Your proposal process has 12 legal sections and a compliance review. This is for operators selling services, not government contracts.

Know an operator whose proposals stay in drafts forever?

Send them this.

The blank doc problem is real. Four minutes from notes to first draft is real too. Send this to whoever keeps saying they need to send a proposal.

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